How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]

In today’s technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss). At the same time, anyone who’s ever created a marketing report from…

Is Marketing Undergoing a Dramatic Change? [Survey]

Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world.  HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions — and saw a…

How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn’t you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company — and many of us marketers…

How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn.…