If you’ve ever tried to recite a speech entirely from memory, you’ve likely discovered that it’s no easy task. And it’s not just the sheer brainpower required to memorize a speech you’ve written ahead of time that makes it difficult — having to recall that speech in front of a live audience adds a further…
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Whether or not you use it, we’ve all heard of Snapchat. And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Snapchat is no longer just for teens, but for moms too! So…
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“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview. If you’re prepared, you’ve probably got some good questions you usually cycle through. But we want to be better than “good” in an interview. We want to be standout candidates that hiring managers are excited to…
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Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video. Of course, even if you are completely sold…
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Ever gotten so “in the zone” at work that you completely lost track of time? This intense state of concentration is sometimes also called “flow.” Your whole world becomes you and the project you’re working on — and it feels great to emerge from that state after getting a whole lot done in not a lot…
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For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It’s simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won’t bring results. Here, we run…
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Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of…
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I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done. I’ve outlined…
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As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That’s why many marketers are choosing to spend a portion of that budget on Google AdWords. With over 2 billion searches every single day, Google is by far the most used search engine on…
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Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. The bottom line for these trends is that consumers are extremely picky about their online experiences.…
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