The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It’s not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into…

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You Can Now Set Goals in Google Calendar: Here's How to Set It Up

While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture. For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don’t have precise criteria…

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How to Retain Customers Using User-Generated Content [Free Guide]

What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.  From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once…

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How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process

When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take. Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post. This post isn’t about cutting corners; it’s about editing efficiently. That sometimes…

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