The One Cognitive Bias That Could Be Derailing Your Productivity

“Learn by doing.” It’s a theory of productivity we’re taught at a very young age, from the moment our parents make us sit down and practice the piano. Because practice makes perfect, right? Years later, the lesson doesn’t change. We’re taught time and time again that productivity equals practice, output, and action. That’s why, in our working lives,…

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How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]

Ever find yourself struggling with writer’s block? Honestly, who hasn’t? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead generation, and social promotion. It’s frustrating.  Good news: We’ve got something to help you out. HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts…

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What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus,…

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13 of the Best Examples of Beautiful Email Design

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.  Geez … isn’t there any fun in email marketing anymore? Thankfully, there are…

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