6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)

Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors. While brands are constantly trying to uphold a strong visual image, the internet is…

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How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton

For many, goal-setting can feel like a daunting process. You want to be sure that whatever you’re working towards is measurable, impactful, and challenging enough to keep you on your toes. Trouble is, the planning process is only half the battle.  When it actually comes time to achieve said goal, it’s easy for things to fall…

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3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

Trying to nail down Seth Godin’s greatest strength is no easy task. He’s a brilliant author, marketer, speaker, and entrepreneur, but above all that, he’s truly mastered the art of getting straight to the point.  Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences.…

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