What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of…

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Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it’s probably just a last ditch effort since, although there’s much talk about generating inbound links, the…

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just…

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The 5 Best Retention Marketing Tactics for Your Online Store

Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store’s lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them. …

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How to Use Facebook Live: A Complete Guide

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Because it’s an awesome way for them to use the power of live…

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