How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

By now, you probably know that today’s buyers hold all of the power when making a purchasing decision. You’re also probably aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With…

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How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog — a blog that boasts relevant, consistent content that’s optimized for both the target audience and search engines. That’s the kind of blog that drives results. Trouble is, finding time to balance quality and quantity is tricky. So what if…

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