How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. My cousin Jimmy? He publishes an ongoing series…

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How to Turn Anyone Into a Blogger

As the Content Director at an inbound marketing agency, I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. But sometimes, it just can’t be helped. That’s because maintaining a regular blogging schedule can be extraordinarily difficult. Brainstorming topic ideas, writing, editing, proofreading,…

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9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones

Some habits, like brushing your teeth, you’ve done so many times that they feel automatic. In fact, it’s probably true that every time you brush your teeth, you do so in pretty much the exact same way every time. Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up. But…

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What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]

It’s the beginning of the quarter. You just set your team’s new lead goals, and you’re starting to think about what steps you’re going to have to take to achieve them.  While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that…

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17 Website and UX Design Statistics That Make the Case for Smarter Web Design

Nowadays, getting a website up and running isn’t nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA), 77% of agencies believe…

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

As marketers, we’re always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you’re getting it right is often easier said than done. To help shed some light on the situation, the folks…

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