5 Psychological Concepts That'll Strengthen Your Social Media Strategy

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us…

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How to Get Subscribers for Your Blog: 7 Fresh Ideas

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you’re going to get new visitors to discover your blog, how you’re going to convert those visitors into quality subscribers, and how you’re going to leverage your most dedicated subscribers to share your content and…

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Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?

The INBOUND stage has been home to some pretty big names: Arianna Huffington, Aziz Ansari, Martha Stewart, and Amy Schumer — just to name a few. Now it could be your turn. This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off…

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How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So why,…

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The A/B Testing Checklist You'll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re…

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4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC…

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Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]

“Always be learning.” It’s a simple yet powerful statement for anyone in today’s workforce. Think about it: When you were 22, did you imagine that you’d be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? From the moment we enter the working world, we…

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