How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'

A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it’s not necessarily an indicator of future success, it’s a critical moment for any business. A great pitch can bring valuable partnerships to the table — partnerships that come with even more…

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On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn’t…

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through. You may often think to yourself,…

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5 User-Generated Content Mistakes to Avoid

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results. But to really reap the ecommerce branding benefits of user-generated content, there are some key mistakes you need…

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Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier

The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you’re lucky if two stand out. Perhaps you’re a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs. Just as…

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18 of the Best Examples of Mobile Website Design

Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets…

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