There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders…

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8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards

Often times, the greatest challenge marketers face when creating content isn’t the actual writing, publishing, or promoting. Instead, it’s the other related tasks — brainstorming, scheduling, and coordinating moving parts — that wind up causing us stress. This is where tools like Trello come in. We’ve talked about Trello before, like in this post on tools to…

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Snapchat is Growing Up

 Whether or not you use it, we’ve all heard of Snapchat. And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Snapchat is no longer just for teens, but for moms too! So…

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14 Questions Job Candidates Should Ask to Impress Interviewers

“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview. If you’re prepared, you’ve probably got some good questions you usually cycle through. But we want to be better than “good” in an interview. We want to be standout candidates that hiring managers are excited to…

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