11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Some of these brands created…

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How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used…

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How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. And in today’s highly-digital and ad-blocked world, your advertising strategy should be no exception. Combining the inbound methodology with your…

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How to Use Intrinsic Motivation to Improve Employee Performance

Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck.  But this common motivation tactic doesn’t actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between…

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