Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?

The INBOUND stage has been home to some pretty big names: Arianna Huffington, Aziz Ansari, Martha Stewart, and Amy Schumer — just to name a few. Now it could be your turn. This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off…

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How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So why,…

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The A/B Testing Checklist You'll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re…

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4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC…

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Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]

“Always be learning.” It’s a simple yet powerful statement for anyone in today’s workforce. Think about it: When you were 22, did you imagine that you’d be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? From the moment we enter the working world, we…

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How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

We’re willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated.  Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere…

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