Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise…

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How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise. Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going…

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How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish— today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers. With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking…

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11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Some of these brands created…

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