Everyone is looking for more marketing budget. As the well-known song goes: “You can’t always get what you want.” To even make the case for more budget, you need to show how your current marketing contributes to filling your school’s enrollment class with the right number of ideal students. The first place to start is…
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We often talk about optimizing your website and optimizing your marketing … but what about optimizing your day? Think about all the things you do in a given day, from eating meals and cleaning your apartment to brainstorming ideas and holding meetings. Believe it or not, there’s an optimum time of day to complete every single one…
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Makeovers aren’t just for 80’s movie montages — they’re also an important way for brands to future proof, reach new audiences, and remain relevant in competitive markets. But changing up your entire image comes with considerable risks — especially for bigger, more established brands. If you pivot too far away from your core identity too…
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If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable. A growing number of us are using mobile as our primary device for accessing the internet — over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind,…
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Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you’re hoping someone will find…
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At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make the case…
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The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what…
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It’s a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a…
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Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise…
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Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes. Creating a new…
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