There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. Blogging is a crucial part of inbound marketing because it allows you…
DetailsWhen it comes to devising solutions to challenging problems, a room full of bright minds working towards a common goal is almost always more effective than working alone. Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams…
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Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Demonstrating that expertise is going to be crucial to building trust…
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If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 45% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 8% of…
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Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. According to HubSpot’s research, inbound marketing and content marketing have been the most effective method of doing business online. It’s no secret that high quality and shareable content is in high demand, but it is becoming…
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In its simplest terms, scrolljacking is the web industry term for repurposing the scroll wheel/motion for something other than the expected advancing up or down the page. Though some may have a more specific definition, this is the one we’re going to work with in describing unexpected behavior triggered from scrolling. There are several ways…
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Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. They also visit other sites and comparison shop. They mull over the decision to buy something — researching, searching,…
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The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting…
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The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe,…
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It’s no secret: Many agencies struggle every single day to acquire new clients. And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. According to Wharton School of Business, a…
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