Most people don’t relish the thought of receiving negative feedback about their work, but that doesn’t mean it can’t be highly beneficial. In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with the help of constructive criticism. Feedback…
Details
How much time do you spend on email each week? According to a recent survey from Adobe, the average American professional spends about six hours a day checking email — that’s 30 hours during the work week. That’s a lot of time spent on unbillable tasks that could be spent focusing on work that meets…
Details
When you’ve had a really bad day, the last thing you want to do is spend the night figuring out how to rebuild for the next. Now, imagine if it were an entire month. Your energy is sapped. You might even feel defeated. And the last thing you feel is confident. Getting up and trying…
Details
No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop. Wait, what? You…
Details
What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme, we set out to answer these questions by performing a content analysis of the most shared infographics on…
Details
Looking for a marketing strategy that’ll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. And with January 1 just a few short days away, you need to…
DetailsPicture this all-too-common scenario: You’re 12 revisions into a client project, when you promised only four. You’ve now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It’s a frustrating situation, for sure, but the damage goes beyond that — it’s also…
Details
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.…
Details
Most conversion rate optimization experts you’ll meet would agree: Copywriting first. Design second. The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the…
Details
There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. Blogging is a crucial part of inbound marketing because it allows you…
Details