How to Differentiate Your Agency by Applying a Planning Approach

“Be useful. Be different. Be consistent.”  These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand. In a talk for The Art of New Business on the topic of differentiating your agency…

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