When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018. LinkedIn is the world’s largest professional networking platform, with…
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It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another…
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In the classic tale, In the Heart of the Sea: The Tragedy of the Whaleship Essex by Nathaniel Philbrick, a group of sailors were “zagging” off the coast of South America in 1821 when they came across something ghastly. They were in a whaling ship named the Dauphin, under the command of a captain named…
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There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.” Sure, that makes sense — if you’re a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful. Anger, however — now that, surprisingly, can actually benefit you and…
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Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. In other…
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Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million…
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YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here’s what we know so far — and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner…
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The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995, Pat published The Doctor’s Vest-Pocket…
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What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric Shapes and Patterns Serif Fonts Overlapping Text and Images Organic Shapes Hand-Drawn Fonts The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear…
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Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about” —…
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