Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

When you hear “infomercial” you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose. What was once an ad format no self-respecting…

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Why You Need to Focus on Video Marketing in 2017 [Infographic]

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78% of people watch videos online…

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6 Phrases that Kill Your Credibility with Clients

Establishing credibility isn’t just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships. To help you avoid unintentionally damaging your credibility, we’ve compiled a list of six seemingly harmless phrases that can undermine your credibility and…

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