How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995, Pat published The Doctor’s Vest-Pocket…

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15 Web Design Trends to Watch in 2018

What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric Shapes and Patterns Serif Fonts Overlapping Text and Images Organic Shapes Hand-Drawn Fonts The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear…

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Here's What It's Really Like to Ride in a Self-Driving Car

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got…

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The Introvert's Guide to Nailing a Job Interview [Infographic]

When people see the word “introvert,” they often think of qualities that don’t actually describe introverted people at all. “Shy.” “Quiet.” Even “antisocial.” But how we have grown to think of introverts has strayed far from realities. In fact, according to Dictionary.com, is “a person characterized by concern primarily with his or her own thoughts and…

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