10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer are they a niche photo-messaging service — they’ve become an established media platform valued at over…

How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

By now, you probably know that today’s buyers hold all of the power when making a purchasing decision. You’re also probably aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With…

How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog — a blog that boasts relevant, consistent content that’s optimized for both the target audience and search engines. That’s the kind of blog that drives results. Trouble is, finding time to balance quality and quantity is tricky. So what if…