6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]

Whether you’re new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook. Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn’t that be nice? An…

The ABCs of Compelling Visual Ads [Infographic]

This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.  This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to…

12 Different Types of Marketing Email You Could Be Sending

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails also need to have visual appeal.…

6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)

Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors. While brands are constantly trying to uphold a strong visual image, the internet is…