How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

As marketers, we’re always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you’re getting it right is often easier said than done. To help shed some light on the situation, the folks…

23 Better Alternatives to the “Just Checking In” Email

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. “Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers. They don’t care that you…

How Stressed Are You Right Now? [Flowchart]

In small doses, stress can actually be an important part of our lives. It can motivate us and make us more productive. And, once it’s over, we might come out of that stressful situation all the better for it. Too much stress, though, can be detrimental to your health, happiness, productivity, and relationships. So what’s that healthy balance between being too…