How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

We’re willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated.  Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere…

The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. According to this new finding,…

A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an…

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of…