How to Find Your Flow: A Simple Guide to Better Concentration & Higher Productivity [Infographic]

Ever gotten so “in the zone” at work that you completely lost track of time? This intense state of concentration is sometimes also called “flow.” Your whole world becomes you and the project you’re working on — and it feels great to emerge from that state after getting a whole lot done in not a lot…

The Top 3 Ways to Use User-Generated Content in Ecommerce

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof.  Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of…

Using Audience Data to Power Native Ads

Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. The bottom line for these trends is that consumers are extremely picky about their online experiences.…