3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

Trying to nail down Seth Godin’s greatest strength is no easy task. He’s a brilliant author, marketer, speaker, and entrepreneur, but above all that, he’s truly mastered the art of getting straight to the point.  Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences.…

11 Helpful Resources for Improving Your Business Skills

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don’t have to go to business school to gain a better understanding of how businesses work. “Business” is quite a versatile topic with many components. There’s a lot that goes into becoming more business-savvy, whether it’s…

The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It’s not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into…

You Can Now Set Goals in Google Calendar: Here's How to Set It Up

While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture. For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don’t have precise criteria…

How to Retain Customers Using User-Generated Content [Free Guide]

What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.  From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once…

Strategies to Drive Member Engagement

Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. They’re giving you donations to do what you do best and expect nothing but goodwill in return.…