12 Different Types of Marketing Email You Could Be Sending

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails also need to have visual appeal.…

6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)

Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors. While brands are constantly trying to uphold a strong visual image, the internet is…

How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton

For many, goal-setting can feel like a daunting process. You want to be sure that whatever you’re working towards is measurable, impactful, and challenging enough to keep you on your toes. Trouble is, the planning process is only half the battle.  When it actually comes time to achieve said goal, it’s easy for things to fall…