Make Personas for Your Nonprofit [Free PowerPoint Templates]

Who are you marketing to? It’s a question that’s all-at-once simple, yet hard to answer in short and with confidence.  For many nonprofits, this question is a vital one.  With limited marketing budgets, and stretched resources nonprofits of all shapes and sizes cannot afford to waste their efforts on marketing that is not tailored to the right audiences.  That’s where personas…

22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

Despite its impressive reach — over 300 million daily active users and counting — it took some time for marketers to realize the business potential of Instagram.  Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you…

How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'

A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it’s not necessarily an indicator of future success, it’s a critical moment for any business. A great pitch can bring valuable partnerships to the table — partnerships that come with even more…

On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn’t…