How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. And in today’s highly-digital and ad-blocked world, your advertising strategy should be no exception. Combining the inbound methodology with your…

How to Use Intrinsic Motivation to Improve Employee Performance

Most people think that the key to employee motivation is giving performance-based raises. People will work harder for an uptick in their monthly paycheck.  But this common motivation tactic doesn’t actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. They found little correlation between…

Got Email Overload? 14 Email Management Tools for Organizing Your Inbox

Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — especially if…

Make Personas for Your Nonprofit [Free PowerPoint Templates]

Who are you marketing to? It’s a question that’s all-at-once simple, yet hard to answer in short and with confidence.  For many nonprofits, this question is a vital one.  With limited marketing budgets, and stretched resources nonprofits of all shapes and sizes cannot afford to waste their efforts on marketing that is not tailored to the right audiences.  That’s where personas…