How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media. This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing…

How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it’s a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here’s the deal: Unless you’re famous, it’s really hard to…

15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time

Excel and marketing go together like peanut butter and chocolate. There’s just one problem — for many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking…