Using Content Marketing in the Professional Services Industry

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Demonstrating that expertise is going to be crucial to building trust…

12 Professional New Year's Resolutions You Should Actually Keep

If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 45% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 8% of…

8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe,…