Instagram Has Limited (or Cut off) API Data Available to Developers. Here's What That Means.

Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others — without warning. While these changes remain unconfirmed by Instagram, it appears that the visual content-sharing app has somewhat drastically decreased the frequency with which developers can use…

Here’s What Your Subscribers Really Think About These Email Strategies

Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions. But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the…